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Microsoft Clarity is Compare or Combine with Google Analytics
When we think about free website analytics tools, we immediately think of Google Analytics. It may take some time for Microsoft Clarity to replace Google Analytics as the best free website analytics tool Due to many reasons, some of which I will discuss in this blog post. The software gives you exactly what you need to improve the interaction between your website and its audience.
If two of the world’s biggest tech companies offer a digital toolkit to help us improve our websites, we feel compelled to compare both products to find out which can deliver the best results.
What is Microsoft Clarity?
Microsoft Clarity is a free tool that provides various features such as replays and heatmaps so you can understand how users interact with your website. Google Analytics is an important platform for understanding traffic patterns.
The company is releasing a free alternative to Google Analytics – Microsoft Clarity, which tracks your web traffic sources. This is the second service to appear after Cloudflare Web Analytics was released.
The tool provides users with the capability to identify new business opportunities, uncover hidden risks, and uncover data insights. The software provides visual data representations, which make it easy to build, share, and interpret them. In addition to the heat maps feature that visualizes user clicks or movement on your website, Microsoft Clarity includes a session playback option that lets you see exactly how users interact on your site. These features aren’t available in Google Analytics.
What is Google Analytics?
Website & app analytics are one of the most important aspects of Google Analytics, and the tool’s biggest advantage is its integration with other tools, such as Google Ads, Google Search Console, and so forth. This latest GA4 release enhances its functionality by integrating App+Website data.
The economic KPIs are also taken into account by Google Analytics. Some features, like heat maps and session playback, are no longer available in it, but are included in Microsoft Clarity. However, it does offer a better user experience and gives information like bounce rates, which show how many people leave a website after viewing one page, and conversation rates, which show how many users visit multiple pages. Thus, it has a better understanding of the situation.
What is clarity Google Analytics?
Clarity can link session playbacks with your Google Analytics dashboard when you integrate your Clarity project with Google Analytics. Once you have identified the sessions in which you need more information, go to GA Dashboard for a deeper understanding of user pain points.
Main Difference between Microsoft Clarity and Google Analytics
There are significant differences between Microsoft Clarity and Google Analytics, not just in their release dates but also in their functions. There are two web analytics applications: Microsoft Clarity and Google Analytics. Microsoft Clarity is a newer web analytics app, while Google Analytics has been around for longer and is more popular.
Cost
The majority of users consider this an important factor. The most significant advantage of Clarity is that it is completely free and captures 100% of sessions, unlike tools like Google Analytics, which is scalable and suitable for high-traffic sites. In addition to the free plan being limited to a certain volume of recordings, Google Analytics also requires you to pay for the option to increase this limit. Depending on the product and the number of recordings you need, these costs can be substantial.
Volume of Data
It’s true that Clarity is more narrowly focused on analyzing user behavior and displaying how they interact with your site, but it’s not itself a full analytics solution and does not offer the wide range of data that would allow it to compete directly with Google Analytics.
In general, Google Analytics remains the most appropriate tool for identifying certain pages or areas of your site in need of closer attention.
There is no way to determine whether certain pages have a high bounce rate or if users abandon a funnel at a certain stage just by looking at Clarity (since Clarity has no bounce rate measurement). When you’ve identified a problem with a particular page in Analytics, you can then go to Clarity to find out exactly what’s going on.
Data insights
In terms of website analytics, both Microsoft Clarity and Google Analytics provide excellent tools, but their focus is different.
The KPIs you can measure in Google Analytics include traffic KPIs (sessions, users, bounce rate, average time spent, page load time) and eCommerce KPIs (goals, conversion rate, revenue).
It is only possible to measure KPIs related to traffic in Clarity, but you can also view session recordings and heatmaps as visual representations of data. Google Analytics used to feature heatmaps, but they have been deprecated for a long time. Due to this, Clarity competes with Hotjar in the User Experience (UX) measurement space rather than Analytics.
Friction Actions
The friction action detection mechanism introduced by Clarity is an ingenious one. Dead clicks, quick backs, excessive scrolling, and rage clicks can now be identified and recorded, allowing users to see where these actions occurred.
These metrics are not yet available in any other tool, so this might provide Google with a push to include them in their analysis tool.
User Management
Bloggers who update their websites themselves aren’t in need of the User Management feature. For large organizations, you can set up user roles for marketing consultants and agencies that collaborate with you if Clarity is used the same as Analytics.
Microsoft Clarity’s user roles can be customized similarly to Google Analytics’. Members and Administrators are the two roles available in Clarity. Members can only view data, not change account or property settings, while admins can perform any action.
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Conclusion
When determining what your website users are doing, it’s hard to make a decision. Google Analytics is free and delivers what it promises in many ways, making it a powerful software tool. With Microsoft Analytics, users can get some valuable and measurable analytical data that is very similar to Google Analytics. These two free tools do the job, are easy to use, and, of course, are free!
No matter which tool you use, you should determine your goal first. What you need to enhance, and the second one is what the tool is telling you approximately your goal. Then you make a decision to do so to enhance matters to your website. For more details about to grow your business in 2022, check out ZINAVO.
